Websites perform better when they are frequently updated. Search engines see frequent updates as signs of vitality and continuity. Customers see updates as a positive thing; that your business is dynamic and doing well. However coming up with lots of new content and information for most small business web sites can be a difficult task. So here are 5 ideas that will help your web site seem new and fresh.
1. The Image refresh: Simply put just change some or all of the pictures. People are visual creatures and just updating photographs can really brighten up a web site for a minimum of effort. Good places to get photographs include iStockphoto, Fototlia and Flickr (but always obey the licensing terms).
2. Update your colour scheme. Simply updating some of site colours in terms of background colours, type colours, and menu colours makes an instant difference – again without having to come up with new material to put into your web site.
3. If you don’t have sharing buttons on your web site pages then add these. Sharing buttons simply allow your sites visitor to tell people on Facebook, Twitter, Linkedin, Google+ etc all about that page at a touch of a button. It is a simple update that adds more visual interest and can also improve how your website interacts with the larger Internet using community.
4. Consider a full theme redesign. This does not change the content of your web site – but does change how the pages are laid out, look and feel. It makes your web site look brand new – but all you have done is alter the look and not written any new information for it.
5. If you use social media such as Twitter, Facebook consider adding a system that shows your latest updates on your web site. This adds an area that automatically updates itself and contains your thoughts and ideas. If you are already writing useful posts for social media to help promote your business then bring them in and make better use of these updates.
Keystrokes Training have just received a web site theme design update. The new look is designed to be crisp, clear and easy to read on both a PC and a mobile device. All existing page content has been kept the same – one of the advantages of a theme change is that changes to existing content are minimised and all existing page links are maintained.
Part of the new design was to update the navigation. There is a plan to grow the Key Strokes web site – coming soon there will be a live list of planned courses with venue information. In light of this site menus were modified to give a better experience. This new planned courses system is not yet operational, but I will announce it here as soon as it is.
The third and final design consideration was Petals Training. Keystrokes Training is a member of the Petals Training association of trainers and it was important that the new design for the Keystrokes web site reflected the look and feel of Petals Training as part of a branding exercise.
I wish all the best to Keystrokes Training. This is definitely a site to keep an eye on as its owner is determined to do all he can to make sure the standards of IT and Train the Trainer courses in South Wales are kept to a high standard.
I have mentioned that giving a content managed website a new theme is a great way of giving a web site a fresher more modern look without and the time and expense involved in building an entirely new web site.
Another option is to take an existing theme and alter it in some way.
This can be faster and cheaper than changing the whole theme whilst giving the benefits of updating the web sites visual impact.
The trick here is to find a visual cue that will help improve the sites visual appeal whilst also helping visitors see an on-going evolution.
A good example is the Fast Fluid Power web site. Here updating the home page and adding a wall paper was quick modification which has made the site easier to read by altering the page contrast.
Flexible Solutions came to me with a need to include to some new logos in their site design. The logos came from associations that Flexible solutions is a member of and needed to prominently display. The new logo dimensions and aspect rations were not a perfect fit for the previous page so we decided to take the opportunity to refresh the overall page look and to add some new background elements that gives the site a brighter and more dynamic link.