Google’s latest search system is called Caffeine, and it likes to be served fresh information.
Lets have a quick look at what means to your company web site.
Caffeine is looking for relevancy and recent updates.
Relevancy is related to what is being talked about on the Internet at the time of the search. Sites that win out here are ones with current that either updates very frequently and that reflects news / gossip, or sites that have content that could be reflective of current events
Recent means just that. That your web sites pages are updated frequently and not allowed to lie quiet for years.
This reinforces the classic advice of SEO – have well written content updated frequently. It also boosts the social nature of the web. Talk about the things that happen in the world that affect your customers. Being relevant to news and clients will boost your sites appeal.